The Tiffany & Co double-signed Patek Philippe Nautilus Reference 5711/1A-018 is not just a watch-it’s a cultural phenomenon. With only 170 pieces produced, one for each year of Tiffany’s storied history, this watch combines the prestige of Patek Philippe, the allure of Tiffany & Co., and the unmistakable charm of the iconic “Tiffany Blue” dial. Its impact on the watch world is unparalleled, sparking a frenzy that transcends horology and enters the realm of pop culture.
The Nautilus itself is one of the most coveted watch designs in history, and the addition of the Tiffany Blue dial transformed it into an instant grail piece. The replica watch was released through select Tiffany & Co. boutiques, with only a handful of lucky customers able to purchase it at its retail price of approximately $53,000. However, its true value became apparent just weeks after its release, when one of the 170 pieces was auctioned by Phillips in December 2021.
The auctioned piece was consigned by The Nature Conservancy, a non-profit organization, and its sale was perfectly timed to coincide with the retail release of the other 169 watches. The result was nothing short of astonishing: the hammer fell at a jaw-dropping $5.35 million, making it one of the most expensive wristwatches ever sold. This sale wasn’t just about the watch itself-it was about the story, the exclusivity, and the cultural moment it represented.
The auction supercharged the already intense hype surrounding the watch, turning it into a symbol of status and desirability. It also solidified the Tiffany Blue dial as a must-have feature in the luxury watch world, prompting other brands to release their own interpretations of the color. The craze reached such heights that even replica Rolex, which had initially sparked interest in turquoise dials with its Oyster Perpetual, discontinued its 41mm turquoise model in 2022. Whether this was a response to the Patek Philippe phenomenon or an attempt to curb flippers on the secondary market remains a mystery, as Rolex is famously tight-lipped about its decisions.
Brands have rushed to create their own versions of the Tiffany Blue dial, while collectors have become even more obsessed with limited editions and collaborations. The watch has also highlighted the growing influence of auctions and secondary markets in shaping the value and perception of luxury watches.
For Patek Philippe, the Reference 5711/1A-018 is a crowning achievement, a watch that encapsulates the brand’s ability to blend tradition with innovation. For Tiffany & Co., it’s a testament to the enduring power of its brand identity. And for collectors, it’s a reminder that the most coveted replica watches are those that tell a story-one of heritage, craftsmanship, and cultural significance. This perfect watch is a symbol of a moment in history when watches transcended their functional purpose to become cultural icons. Its limited production, iconic design, and record-breaking auction result have cemented its status as the hype watch of the century.
